Case Study on Adolescent Depression

Case Study on Adolescent Depression This case study concerns a teenage service user whom we shall refer to using a pseudo name, Katie, to maintain confidentiality in line with the Nursing Midwifery Council Code of Conduct (NMC, 2015). Katie suffers from a comorbidity of Type 1 Diabetes (T1D) and depression, and the focus of case study is on thedepression component. Managing and treating depression has proved to be sometimes difficult for both practitioners and patients due to its multi-dimensional aetiology which is attributed to a combination of biological, environmental and personal factors. Its impact is equally challenging as it usually associated with poor disease control, adverse health outcomes and quality of life impairment (Andreoulakis, Hyphantis, Kandylis, Iacovides, 2012).The case study will explore pathophysiological and psychological perspectives in the aetiology of depression. The objective of the survey is to undertake a systematic enquiry (Holloway, Wheeler, 2010). Using a real world situation to ga in a deeper understanding of the situation to try and solve a problem and improve the current situation (Aitken Marshall, 2007).The utility of Cognitive Behaviour Therapy (CBT) is discussed as the intervention that was prescribed for Katie. The rationale is that CBT is relevant to the assessment outcomes and the symptoms presented by Katie. The GP referral to the Community Mental Health Team states that Katie is a 16-year-old enthusiastic teenager, who is in full-time education and enjoys extramural activities in school and also enjoys socialising. Recently Katie was diagnosed with type 1 diabetes (T1D) and prescribed insulin pump therapy. Following this diagnosis, Katie became remarkably withdrawn from friends and family, with expressions of hopelessness and low self-esteem. She has lost interest in the activities that she has been enjoying in her life. Her GP diagnosed depression. The condition has been getting worse and persistent for three weeks, putting a significant strain on her parents, including two siblings who live with her. The GP concluded the case warranted specialist attention and referred Kate to the Community Mental Health Team. Katies referral notes suggested that her depression should be assessed further due to deterioration in her mental health. The assessment highlighted significant depression symptoms such as poor sleeping patterns, weight loss, burdensomeness, constant feeling of sadness (National Institute for Health and Care Excellence, 2016). Also, self- loathing, insomnia, lack of energy, irritable mood, physical pains and a gloomy outlook on life including diminished pleasure in enjoyable activities were the contemporary (National Institute for Health and Care Excellence, 2016). The symptoms are likely to impact on the ability to cope, personal relationships and the general quality of life (Pryjmachuk, 2011). To determine the severity of Katies mental health, the Registered Nursing Practitioner took the lead in completing a Patient Health Questionnaires (PHQ-9) with Katie. Katie scored as having major depression. This self-reporting tool is critical in aiding practitioners to conceptualise depress ion as it can be used to monitor, diagnose, and measure the severity of depression (Wu, 2014). The risk of harm is critical to the assessment of depression (NICE, 2016). Studies show that mental disorders are present in 90% of suicide cases in the UK, with depression found in 60% of the cases (Centre for Suicide Research, 2012). Hence, Katie was assessed on the risk of self-harm. However, she did not state any thoughts or actions of self-harm or suicide attempts. Due to the severity and the diverse nature of her symptoms an appointment was arranged for Katie to see the team Psychiatrist. Katie agreed to the decision. This led to the intervention discussed later in the essay. Katies symptoms include loss of appetite, and there is substantial evidence that links eating disorders with depression, especially among young females (Allen, Crosby, Oddy, Byrne, 2013). As pointed out by Allen et al. (2013) Eating disorders can lead to over eating, which contributes to other problems such as obesity and type 2 diabetes, Loss of appetite can lead to malnutrition, Loss of weight and fatigue. Eating problems also lead to stomach aches, cramps and constipation (Allen et al. 2013). Literature also shows that depression is linked to nearly every other physical and mental illness, as according to the joint report (Royal College of Psychiatrists and Royal College of General Practitioners, 2009). Also, there is sufficient of evidence that physical illness disturbs our feelings and thinking, just as social, and personal stress can cause ill health (Royal College of Psychiatrists and Royal College of General Practitioners, 2009). Also, other diseases can trigger stress and o nset depression, as is the case with Katie who got depressed after a diagnosis of diabetes. Oladeji Gureje (2013) suggest that patients can be caught in a vicious circle in which depression contributes to other present conditions and vice versa. Conceptualising the pathophysiology of depression is made complicated by the fact that while the majority of patients respond to pharmacological treatments such as antidepressants, some patients remain partially or wholly unresponsive to drugs (Cryan, Leonard, 2010).In these illustrations, there are individual differences in the manifestation of depression that cannot be addressed in current drug regimes. It follows that treatment for depression needs to be observed according to how each patients response to treatment(Andersson, Cuijpers, 2008).And this should provide guidance in formulating Katies care plan in this study. However, there is research evidence that links depression for the maintenance of the homoeostasis and stress levels (Leonard, 2005; Cryan, Leonard, 2010). Stress is often well-defined as a state of real or perceived threat to homoeostasis (Leonard, 2005). The homoeostasis process function is to provide the essential balance and stability in the body systems to e nable cells to sustain life (Clancy, McVicar, 2011).Stress to the homoeostasis will activate stress response to provide the required body function balance (Leonard, 2005). Critically to the depression paradigm, the stress response mechanism is mediated by multiple responses that involve the endocrine, nervous, and immune systems, which are collectively known as the hypothalamic-pituitary-adrenal axis (HPA) (Cryan, Leonard, 2010). Changes that happen to the HPA and the immune system as a result of chronic stress can trigger anxiety and depression (Leonard, 2005). Depression is also ascribed to imbalances that arise in the brain about serotonin, norepinephrine and dopamine (Charney, Feder Nestler, 2009). Evidence suggests that the physiological functions that are mediated by neurotransmitter serotonin include sleep, aggression, eating, sexual behaviour and mood (Nutt, Demyttenaere, Janka, Aarre, Bourin, Canonico, Stahl, 2007). All these symptoms are much dominant in most depression cases, and indeed symptoms such as insomnia, loss of appetite experienced by Katie. Research also suggests that reduced production of serotonergic neurones that make serotonin has an impact on mood states and contributes to depression (Nutt et al. 2007). However, several lines of evidence suggest that neurotransmitter dopamine is involved in motivation that drives to seek reward and pleasure, and it is believed low levels on this transmitter play a role when depressed people cease to enjoy activities that they enjoyed in the past (Charney et al. 2009). Katie had been a vibrant juvenile and lost all the passion for passion when she was diagnosed with depression. Research suggests antidepressants play a role in improving neurotransmitter imbalances (Anderson, 2013). However, in the case of Katie, National Institute for Health and Care Excellence, NICE (2017), recommends that antidepressants should be used in young people and children only after alternative therapies have been considered. The psychological impact of depression on the patient is concerned with the patients concepts of self, how they conceptualise their illness and the world around them (Barlow, 2014). It is quite critical as this impact on behaviour and treatment outcomes (Sanders Hill, 2014). Above all, an analysis of Katies symptoms and assessment suggest there are significant psychological issues. The symptoms that relate to behaviour include lack of motivation as shown by poor school work and lack of interest in social events that she enjoyed before. She is no longer taking responsibility for daily actions and routines. Katies care plan and treatment should aim to address this. There are also symptoms that relate to self. She felt continuously sad about her present condition, resulting in emergency visits to her GP. In other words, Katie may have felt a loss of status and purpose, having become remarkably withdrawn from friends and family, she was not able to retain a sense of confidence in her th e future. Some of Katies psychological concerns can be addressed within the Community Mental Health Team working with other professionals and Katies Care-Coordinator, and also with Katies family. The support of family and friends could be mobilised to give emotional, spiritual and financial assistance, with her family assuming an influential changing role and responsibilities when one person is ill (Washington Leaver, 2009). The motivation for Katies to participate in daily activities could be initiated by working with the Occupational Therapy to engage in activities at the community centre. Sanders and Hill (2014) examined the psychological impact of depression, in so far as it is conceptualised by the patient, as grounded in the concept of self. They assert that the idea of self is concerned with perceptions and awareness of being, the pattern of perceptions, which is also concerned with consequences for personality and change (Sanders Hill, 2014). Also, a well-functioning self-characterised by assimilation and ability to respond to new experiences. However, a good self-process can become impeded by other impaired person -processes such as intrusive thoughts and any other perceptions that pose a threat and target the self (Sanders Hill, 2014). Threats to the self, which can be internal or external, can culminate in patterned restrictions on perceptions and response which is configured as depression expressed in symptoms such as pervasive feelings of negativity (Sanders and Hill, 2014). This conceptualisation encapsulates Katies perception of herself as Katie could st ill enjoy her life only if she could change her perception of herself. Katies intervention needs to focus on changing her perception of herself. Specifically, the Nursing process involves identification of priorities as well as the determination of appropriate patient-specific outcomes and arbitration, thus determine the urgency of the identified problem and prioritising the patients needs (Ackley, Ladwig, 2013). In other words, mutual goal setting, along with symptom, pattern, recognition and triggers, will help prioritise interventions and determine which intervention is going to provide the greatest impact (Ackley, Ladwig, 2013). Heeramun-Aubeeluck, Luo, (2012) assert that collaborative care, behavioural interventions, and psycho-education are helpful in encouraging patients to maintain treatment and enhance psychological well-being and quality of life. The intervention chosen for Katie in this case study is Cognitive Behaviour Therapy (CBT). CBT can be accessed through referral to Improving Access to Psychological Therapies (IAPT). CBT is supported by NICE (2017), and also various government publications over the years have recommended the use of CBT such as No Health without Mental Health (Department of Health, 2011) and Talking Therapies. CBT is concerned with how people think (cognition), how they feel (emotion) and how they act (behaviour) (Daniels, 2015). CBT is psychoeducational and focused on changing the way people conceptualise illness to influence their behaviour and attitude (Daniels, 2015). The objective of cognitive processing is to examine patients thoughts and help them to learn the skills of acknowledging negative thoughts, often referred to as negative automatic thoughts (NATs). They will then be able to re-evaluate these ideas using an objective framework, and this can involve using approach to gathering evidence for the validity of ideas, such as proof against and for, surveys, or asking a trusted other (Grist, 2011). The rationale for CBT in this study is that its characteristics as a therapy would be helpful to address Katies symptoms and profile, as mostly the symptoms that impact on her quality of life are of cognitive and behavioural nature. Equally important, a problem-solving approach will be adopted to structure and organise Katies nursing care and treatment. Katie will be involved in the whole process to empower her in her care plan through a person-centred approach and intervention that is evidence-based. Evidence-based interventions are practices or programs that have peer-reviewed, documented empirical evidence of effectiveness. Evidence-based interventions use a continuum of activities, strategies, integrated policies, and services whose effectiveness has been verified or informed by research and evaluation (National Resources Centre for Mental Health Promotion Youth Violence Prevention, 2017).Gulanick Myers (2016) contend that intervention is a basis for excellence in nursing practice, which includes correctly identifying existing needs, as well as recognising potential needs or risk, planning, delivering care in own fashion to address actual and prospective needs as well as evaluating the effectiveness care. More importantly, nurses must be able to work autonomously with confidence with significant others, such as families, friends, and carers to ensure Katies needs are met, including self-care arrangement (Nursing and Midwifery Council, 2015). Besides, as the name suggests, CBT comprises distinct therapy approaches that the address either the cognitive or the behavioural aspects associated with mood disorders, including depression. In CBT cognitive and behavioural approaches can be used in combination or unilaterally (Dobson Dozois, 2009). The behavioural perspective in CBT looks at the environment and behaviour of the patient. Depressive symptoms are attributed to a decrease in environmental reward, reinforcement of depressive reactions and avoiding alternative actions that facilitate good health (Hopko, Lejuez, Lepage, Hopko, McNeil, 2003). The behavioural perspective to depression underpinned by the works of Lewisohn (1974), who concluded that the pleasure obtained through interaction with ones environment increases the likelihood of a rewarding behaviour. Further, change in the environment could result in deficient response-contingent positive reinforcement (RCPR) which directly contributes to depression (Dobson Dozois, 2009). Dobson Dozois, (2009) highlights Response-Contingent Positive Reinforcement as positive or pleasurable effects deriving from the behaviour of a person within their environment and the likelihood of increasing such conduct. Behavioural Activation therapy has proved to be useful in addressing deficient RCPR and improving mood and thoughts. This treatment focuses on availing activities that support environmental reinforcement (Hopko et al. 2003). Both the cognitive a nd the behavioural components of treatment would benefit Katie. Sheldon (2011) contends that CBT is a therapeutic approach that involves talks and conferences. In this therapy, the patients are involved in discussions, and they express their feelings, behaviours and thoughts to a CBT professional during the initial assessment (Sheldon, 2011). Kassel (2016)asserts the value of CBT as a therapy that teaches individuals how to think and react to certain stressful situations appropriately and can be used for some across a range of disorders including phobias, schizophrenia, depression, eating disorders, anxiety disorders, and relationship difficulties. When embarking on CBT interventions, the therapist uses information collected from an interview the patient; in this case, it would be with Katie and guides her through a description of the CBT model of depression as it applies to her profile and symptoms (Kassel, 2016). Also, general models of how thoughts, moods, behaviours, and physica l sensations interact are discussed, enabling identification of a model as it relates to the patients life. Several lines of evidence suggest that CBT is one of the most effective treatments when anxiety and depression present as the primary symptoms (Royal College of Psychiatrists, 2009). Further, CBT helps to make sense of a profound problem by breaking it down into smaller bits (Kassel, 2016). The National Centre for Biotechnology Information (2012) highlights that a combination therapy consisting of medical drugs and CBT has been establishing to be more efficient when that when medication is used alone in patients with more severe, recurrent or chronic forms of depression in the acute treatment phase. However, as highlighted by RCP (2009) CBT does not a quick fix, and if the patient is feeling depressed, it will be difficult to concentrate on getting them motivated. Further, CBT courses can last for six weeks to sixths months depending on the type of problem, and how motivated the patient is on engaging. CBT offers some significant advantages as an alternative therapy. Given all that h as been mentioned so far, it is evident that CBT has considerable influence on the disease burden of depression as the treatment is safe and cheap (RCP, 2009). Also, it can administer as a self-help programme. CBT is now also delivered online, however, the quality of these trails is not always right (Andersson, Cuijpers, 2008). RCP (2009) notes that some research suggests that CBT may be better than antidepressant at preventing depression relapses. However, it is necessary for the patient to keep practising their CBT skills, even after they are feeling better CONCLUSION The two dominant approaches to conceptualising and treating depression that is the physiological perspective and psychological perspective, offer plausible concepts in understanding the aetiology of depression, yet the patient may attach different conceptualization of the illness, which results from the idea of the self. The idea of the self is quite critical in treatment outcomes in so far as it mediates changes in cognition and behaviour. However, it has not yet been clearly established how the perspectives interact to cause depression symptoms. This case study highlights that when treating depression, it is essential to carefully monitor the response to treatment as some people will not respond to available therapies. Further, as some people dont respond to treatment, there is a lot of research that needs to be done to understand how antidepressants work in different people entirely. Finally, cognitive behavioural therapy has numerous benefits for patients, including, decreased ps ychological distress, improved pain management, increasing self-efficacy, execute the sources of action required to manage prospective situations, better quality of life and function. References Ackley, B. J., Ladwig, G. B. (2013). Nursing diagnosis handbook: An evidence-based guide to planning care (10th ed.). St. Louis, Mo;London; Elsevier Mosby Allen, K. L., Crosby, R. D., Oddy, W. H., Byrne, S. M. (2013). Eating disorder symptom Trajectories in adolescence: Effects of time, participant sex, and early adolescent depressive symptoms. Journal of Eating Disorders, 1, 32. doi.org/10.1186/2050-2974-1-32 Andersson, G., Cuijpers, P. (2008). Pros and cons of online cognitive-behavioural therapy. The British Journal of Psychiatry: The Journal of Mental Science, 193(4), 270. Anderson, I. (2013). How do antidepressants work? British Journal of Psychiatry, 202(1), 41-41. doi.org/10.1192/bjp.bp.111.100669 Aitken, L. M., Marshall, A. P. (2007). Writing a case study: Ensuring a meaningful contribution to the literature. Australian Critical Care, 20(4), 132-136. doi.org/10.1016/j.aucc.2007.08.002 Andreoulakis, E., Hyphantis, T., Kandylis, D., Iacovides, A. (2012). Depression in diabetes mellitus: A comprehensive review. Hippokratia, 16(3), 205. Barlow, D. H. (Ed.). (2014). Clinical handbook of psychological disorders: A step-by-step treatment manual. Guilford Publications. Centre for Suicide Research (2012) Assessment of suicide risk in people with depression. Department of Psychiatry, University of Oxford. Retrieved from http://cebmh.warne.ox.ac.uk/csr/clinicalguide/docs/Assessment-of-suicide-riskclinical-guide.pdf Charney, D. S., Feder, A., Nestler, E. J. (2009). Psychobiology and molecular genetics of resilience. Nature Reviews Neuroscience, 10(6), 446-457. doi.org/10.1038/nrn2649 Clancy, J., McVicar, A. (2011). Homoeostasis, part 1. homoeostasis versus homeodynamism. British Journal of Nursing (Mark Allen Publishing), 20(3), 176. Cryan, J. F., Leonard, B. E. (Eds.). (2010). Depression: from psychopathology to pharmacotherapy (Vol. 27). Karger Medical and Scientific Publishers. Daniels, S. (2015). Cognitive behaviour therapy for patients with cancer. Journal of the Advanced Practitioner in Oncology, 6(1), 54. Dobson, K. S. and Dozois, D. J. A. (2009) Handbook of Cognitive Behavioural Therapies, 3rd Ed. New York: Guilford Press. Grist, S. (2011). Exploring the role of CBT in mental health. (Cognitive behavioural therapy). London: Macmillan Publishing Ltd. Gulanick, M., Myers, J. L. (2016). Nursing care Plans: Diagnoses, interventions, and outcomes (8th ed.). St. Louis, Mo; London; Mosby. Heeramun-Aubeeluck, A., Lu, Z., Luo, Y. (2012). Comorbidity of depression and diabetes: in a nutshell. Psychology, 3(09), 787. Hopko, D. R., Lejuez, C. W., Lepage, J. P., Hopko, S. D., McNeil, D. W. (2003). A brief behavioural activation treatment for depression: A randomised pilot trial within an inpatient psychiatric hospital. Behaviour Modification, 27(4), 458-469. doi. doi.org/10.1177/0145445503255489. Holloway, I., Wheeler, S. (2010). Qualitative research in nursing and healthcare (3rd ed.). Oxford: Wiley-Blackwell. Kassel, (2016). Cognitive Behavioural Therapy: Rational Emotive Therapy; Rational Behaviour Therapy; Rational Living Therapy; Dialectic Behaviour Therapy; Schema Focused Therapy. Retrieved from http://www.vnacarenewengland.org/encyclopedia/details.cfm?chunkid=101930lang=Englishdb=hlt Leonard, B. E. (2005). The HPA and immune axes in stress: The involvement of the serotonergic system. European Psychiatry, 20, S302-S306. doi.org/10.1016/S0924-9338(05)80180-4 National Resources Centre for Mental Health Promotion Youth Violence Prevention (2017) Evidence-Based Interventions. American Institutes for Research. Retrieved From http://www.healthysafechildren.org/topics/evidence-based-interventions National Centre for Biotechnology Information, (2012). The use of cognitive behavioural therapy in the treatment of resistant depression in adolescents. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3916016/ National Institute for Health and Care Excellence,(2016). Depression in adults: recognition and management. Retrieved From https://www.nice.org.uk/guidance/cg90/chapter/1-Guidance#care-of-all-people-with-depression National Institute for Health and Care Excellence, (2016). Depression in adults: recognition and management. Retrieved From https://www.nice.org.uk/guidance/cg90/chapter/Introduction National Institute for Health and Care Excellence, (2016) Depression in adults: recognition and management. Retrieved From https://www.nice.org.uk/guidance/cg90/chapter/1-guidance?unlid=1368490820159920020#care-of-all-people-with-depression National Institute for Health and Care Excellence, (2017) Using antidepressants in children and young people. Retrieved From https://pathways.nice.org.uk/pathways/depression/using-antidepressants-in-children-and-young-people National Health Service (NHS), (2016) Cognitive behavioural therapy. Retrieved from http://www.nhs.uk/conditions/cognitive-behavioural-therapy/pages/introduction.aspx Nutt, D., Demyttenaere, K., Janka, Z., Aarre, T., Bourin, M., Canonico, P. L., . . . Stahl, S. (2007). The other face of depression, reduced positive affect: The role of catecholamines in causation and cure. Journal of Psychopharmacology, 21(5), 461-471. doi.org/10.1177/0269881106069938 Nursing and Midwifery Council. (2015). Professional Standards of Practice and Behaviour for Nurses and Midwives. Retrieved from https://www.nmc.org.uk/globalassets/sitedocuments/nmc-publications/nmc-code.pdf Nursing and Midwifery Council, (2015). The Code, Professional standards of practice and behaviour for nurses and midwives. Retrieved from https://www.nmc.org.uk/globalassets/sitedocuments/nmc-publications/nmc-code.pdf Nursing and Midwifery Council, (2015). Standards for pre-registration nursing education. Retrieved from https://www.nmc.org.uk/globalassets/sitedocuments/standards/nmc-standards-for-pre-registration-nursing-education.pdf Oladeji, B. D., Gureje, O. (2013). The comorbidity between depression and diabetes. Current Psychiatry Reports, 15(9), 390. Pryjmachuk, S. (2011). Mental health nursing: An evidence-based introduction. London; Los Angeles; SAGE. Royal College of Psychiatrists and Royal College of General Practitioners (2009) The management of patients with physical and psychological problems in primary care: a practical guide. Retrieved from: http://www.rcpsych.ac.uk/files/pdfversion/cr152x.pdf Royal College of Psychiatrists, (2009) improving the lives of people with mental illness. Retrieved from http://www.rcpsych.ac.uk/mentalhealthinformation/therapies/cognitivebehaviouraltherapy.aspx Sanders, P and Hill, A. (2014) Counselling for Depression: A person Centred and Experiential Approach to Practice. Sage: London. Sheldon, B. (2011). Cognitive-behavioural therapy: Research and practice in health and social care (2nd ed.). London: Routledge. The Department of Health (2011) No Health without Mental Health. Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/213761/dh_124058.pdf Washington, C. M., Leaver, D. T. (2009). Principles and practice of radiation therapy (3rd ed.). Edinburgh: Mosby. Wu, S. V. (2014). Rapid screening of psychological well-being of patients with chronic illness: Reliability and validity test on WHO-5 and PHQ-9 scales. Depression Research and Treatment, 2014, 1-9. doi.org/10.1155/2014/239490

BUILDING A COMPUTER :: essays research papers

With increasing popularity of computer games, and multimedia home PC users often need an unexpensive computer system upgrade. By building a custom computer one is able to combine componenets, and operating system to provide maximal gaming performance. Computers are often called number manipulators, because of their ability to run millions of mathematical operations per second (White 43). Computers use binary system of numbers, which allows them to operate system of microscopic switches called transistors found inside of computer chips. Binary system is defined as counting system that uses two digits one and zero (Gookin 49). A transistor is a basic building block of microchips; transistors are combined in formations called logic gates (White 39). â€Å"Transistor can only create binary information: one if current passes through or zero if current does not, to work with transistors†(White 39). Computer software uses Boolean logic, which is based on selecting true or false values used in computer programming (White 39). All personal computers have BIOS, which is an acronym for Basic Input Output System. The BIOS runs every time the computer is started, and it basically tells the computer how to act (White 19). The BIOS is a part of the boot up process, or a complex set of operations checking hardware that components are working properly. Besides BIOS and several other operations there is power–on self-test - POST being ran. POST test runs at the start up, and if it finds an error, it sends a warning message (White 5). Central processing unit – CPU is the most important part of the personal computer, all other components work as a bridge to CPU (White 59). The speed of the processor is usually defined by using units called megahertz (MHz, also million frequency waves per second). CPUs are generally divided into two categories- CISC and RISC. CISC – complex instruction set computing, uses many small instructions to carry out a single operations. CISC is a standard in today’s processors. RISC – reduced instruction set computing, uses less complicated instructions with simpler design. RISC microprocessors are cheaper, they produce less heat, and they are generally smaller in size compared to CISC. With less heat and smaller size RISC processors have great advantage in reaching higher frequencies with less danger of overheating. The major disadvantage and also reason why RISC microprocessors are not widely used, is less compatibility with available software. The earlier programs were written for CISC chips.

The Stimulus and Rhythms of Atalanta :: Atalanta Gymnastics Dance Dancing Essays

The Stimulus and Rhythms of Atalanta The stimulus which, I thought would be most thought provoking and appealing was Atalanta. I found the idea of characterising a dynamic, strong vivacious woman appealing due to my strong background in theatre and acting. This enabled me to perceive hidden depths of Atalanta's character, which were not evident at first sight. Therefore, I chose this stimulus because I believed that Atalanta would be an interesting and challenging character to portray through the medium of dance. Another reason why I chose this stimulus, was the use of the cloth and costume to portray "how rhythms can be created by repeating and opposing shapes" and how "certain lines indicate motion". Due to my previous experience as a rhythmic gymnast, I was able develop original and unusual movements, because I was used to using cloth and ribbons as a means for demonstrating highly complex physical movements After receiving the stimulus, I first of all researched Atalanta. Using a variety of resources such as and the Internet, I found that Atalanta derived from Greek legend, and was a strong athletic competitor, whom no man could beat at running. This was emphasised in my dance through the use of sustained running movements and the use of pauses to emphasis the importance of the poses. This also helped to reflect the stillness of the wooden sculpture. Analysis and further research led me to conclude that the pose and expression of the sculpture Atlanta are portraying her determination and power. This was evident in the strong and dynamic movements of my dance, as well as the use of facial expressions, bodily expressions and focus. My bodily expressions were natural, controlled with an upright posture, thus helping to portray her purpose as an athlete in a race. The facial expressions portrayed her determination, thus demonstrating her strong and vivacious character, and the embodiment of power, which Atalanta represents. The combination of body and facial gestures shared in the mood and theme of both the dance and the music. Focus aided my facial expressions. It was important for the focus to be strong, not looking at the floor at any time, but either looking out into the space such as when doing an arabesque but also facing inwards to concentrate on a move, for example the running movements from the pictures. Through the use of Stanslavki's 'method-acting' I used my research to characterise a strong female woman, which was then transposed into movements. To achieve the dimensions of Atalanta's character, I profiled her, so that when I was dancing, I would embody the character, this enabled me to access her personality quickly.

Kimura K. K. Can this customer be saved? Essay

1. What seems to be Pramtex’s strategy? Pramtex’s strategy: Pramtex is pursuing the goal of being the technology leader in the sector. It has chosen product differentiation over cost leadership. In pursuing this goal, it seems to have fallen behind in the maintaining adequate service standards. Its strategy involves close cooperation with the lead user customers to get a presence in the developing standards of the industry. Overall, it seems to be focusing on the high-end premium segment of the market. This is also supported by the fact that whereas it’s overall share is only 3% of the market, its share of the premium segment is 8%. 2. What is the â€Å"Perceived value† for a customer like Kimura? Perceived Value: â€Å"Perceived value† is different for different customers. Out of its various elements, such as buyer’s image, trustworthiness, customer support etc, different customers give different weightage to different elements. Out of these, a customer like Kimura k. k. falls under the category of price buyer. For such a customer, companies need to offer stripped down products and reduced services. 3. Who are the key players at Kimura in the purchasing decision? The key players in the purchasing decision at Kimura are: Senior R&D advisor: Dr. Nomura, Chief of production: Dr. Komuda, Company President: Dr. Kimura, Finance Director: Dr. Eiji Hashimoto. 4. What are their respective roles and interests? Initiator: Dr. Nomura. His interest is in recommending the best technology product while taking into consideration the strategy of the company. End-User: Dr. Komuda. His interest was to ensure that the machine would satisfy his technical specifications. It should also meet maintenance requirements. The learning curve should not be too steep. And the downtime should be minimum. Decision-maker: Dr. Kimura. His interest is in choosing the machine that offers the best value proposition for the company. Influencer: Dr. Eiji Hashimoto. His interest was in choosing the cheapest machine, which would meet the technical specifications, required by the production department. HE would also take into consideration the maintenance costs of the product. 5. Why did Pramtex fail in Japan? What could /should it have done differently? Pramtex failed in Japan because it was making the wrong value proposition to the customers. It was intent on providing the best technology solution. The Japanese customers wanted one, which would provide them with the cheapest product meeting their requirements. They also laid a lot of emphasis on after-sales support which area was unfortunately not much stressed upon within Pramtex. Also, it did not have any significant physical presence in the country. Local competitors had the advantage of quicker response in case of breakdowns, better warehouse access. Also, the service support level maintained by the company was less than satisfactory. It seems to believe that a superior product is sufficient for it to maintain market leadership. What it should have done was get some presence in the country, get some local warehouses, open one or two service centers. This would go a long way in alleviating the customers’ worries about after-sales support. Also, it needs drastic in its after-sales support quality. 6. Can this customer be saved? Short-term? Mid-term to long-term? Why? Why not? Short-term: Possibly not. Nothing much can be done in the short-term in terms of improved customer-support in the shot-term, which is the primary concern of the Kimura. Mid-to-long-term: Yes They will have to be convinced of the company’s commitment to the Japanese market. This assurance should be backed by concrete actions such as getting physical presence in the country in the form of service centers and warehouses for spares inventory. Also, the company must customize its product to suit the needs of the customer.

Movie Reflection

What is in your movie? ENG 225 Hannah Judson March 15, 2010 What is in your movie? How does one analysis a movie? How does one watch a movie? What are you looking for in the movie? When you watch the movie, does the movie tell you a story or do you learn any life lessons from it? Movie making is considered an industry and an art form; as an artist media, it can come in a form of expression. A movie has so many components intertwined into it to make it overall and complete. Therefore, is there any one component that is superior to the other when the creators are composing the movie?There are so many elements and components used in creating and analysis a movie. However, before we take a look at those elements, let’s take a look at the history of films. Let’s start with silent films; many silent films were produced in the United States back in the early 1900’s. However, filmgoers never really got to enjoy the film in the theaters as they were intended to be seen. S ilent films were meant to be viewed with the intentions of a full musical orchestra behind the film as was the case with The Birth of a Nation in 1915 (Griffith, 1915).The silent film, with the full musical composition playing behind it, made the movie experience seem much more complete. Now days, so many years later, after the original context, the films have lost the excitement as was intended by the directors. As we look more into the actual making of the film itself, each and every film was recorded on a reel of film. Until the standardization of the projection speed of 24 frames per second (fps) for sound films in 1926, silent films were shot at variable speeds or â€Å"frame rates†, typically anywhere from 16 to 23 frames per second or faster.Unless carefully shown at their original speeds they can appear unnaturally fast and jerky, which reinforces their alien appearance to modern viewers. Eventually, they had the ability to add shades of color into the film. When they wanted to add color into a particular shot, they would actually have to hand paint the slide prior to the film being projected. After many attempts to color each slide and make a complete movie, the directors realized how difficult and time consuming it was to complete it. As time went on, they tried to use another technique known as â€Å"tinting†; this was done by coloring the film stock prior to printing on the film.This two-color effect would display the look of black and white and whichever other color that it was tinted in, for example, if they wanted to have a night scene, they would tint the stock blue to make the allusion of a night scene. As was the case in the movie Intolerance (Griffith, 1916), by the Pioneer director D. W. Griffith, also known as the, â€Å"Father of American Films† (Boggs & Petrie, 2008, p. 482). Another coloring technique that was used was known as â€Å"toning†; this was done by adding dye to the film itself so that the lines of the image were colored.By combining the two steps of toning and tinting gave it a two color image experience. Furthermore, as it comes to the langue of the silent films, we could hear a breath taking and moving experience even without the actors saying a word. When the actors were acting in a silent film they were able to communicate and express to the audience by body language, purely by visual elements. How they were able to say so much and have the audience’s attention and involvement was done by their ability to communicate with their eyes, mouth, hands, and body movement.For example, in the movie, City Lights (Chaplin, 1931), Charlie Chaplin, was able to get the audience involved and laughing with his ability to use his body language and facial expression. He would make distinct facial expression with his eyes, eyebrows and mouth to display a stage of concern, happiness, or disbelief, and his ability was very powerful. The silent film language was not limited to the fac e alone; it was expressed by all aspect of the actor’s body. Another very important element of silent films was the actor’s ability to walk. We would think that being able to walk in a film would have no merit to it.No so, as in the case of Charlie Chaplin, he had a very unique walk of his own. When Charlie Chaplin would walk in the film, you could tell who it was without even seeing the actor’s face. It has stated that silent films at its best could express ideas that words itself could not express. As we have enjoyed silent films for many years, we have come to love and enjoy other forms of techniques that unfortunately were not in the silent films. For example, as we moved out of the silent film era, we moved deeper into sounds and we are therefore able to hear the dialogue that gives a different type of expression and experience.Considering that film is usually thought of as a visual medium, sound plays an incredibly vital role. There are three very importan t elements that go into creating sounds in motion films, they are, sound effects, dialogue, and musical score. By adding these elements into the movie, they are increasing the involvement and intensity of the experience. Capturing great quality of sound for the movie is another craft that you will need to learn. If the film contains dialogue, it is very important to be able to record it so the words and mouth movements match up; this is known as â€Å"lip sync†.Shooting film is not just getting a hold of a camera, unlike video, you cannot just record sound directly into the camera, and you will need to record onto sound-recording equipment, like a tape recorder. Although the â€Å"Nagra† reel to reel was the standard for decades, DAT (Digital Auto Tape) has captured the market because of its quality, convenience, and price. Sometimes when recording a film and the dialogue is not very clear during the shoot and must be re-recorded in a studio, preferably using the same recording equipment used during the shoot, this is known as â€Å"dubbing†.There are many different types of equipment that are available for recording known as the ADR (Automatic Dialogue Replacement). When it is necessary, the actors would sit in a sound-proof booth with a screen to play back the movie and allow the actors to re-enact the scene and re-record the dialogue all over again. On feature films, sound engineers use huge multi-track mixing desks and high quality monitor speakers to ensure that the audio is well-balanced and what needs to be heard is audible. Furthermore, any sounds that were not captured during the shoot are added at the post-production stage.Work on sounds that need enhancing; footsteps, doors, creaking, and so on, are usually done by a Foley artist. They create and record all manner of sound and noises in a studio using their own favorite props. A great example that a Foley artist would be used for would be any animated movies. My favorite animate d movie of all time is Monsters Inc. ( Docter, 2001). All of the different sound effects that were made, for example, when â€Å"Sully† was riding around on different doors, the Foley artist had to create the sound of a pulley.Another example of this would be from the movie Titanic when the ship was breaking apart and people were jumping into the water, the sound crew and Foley artist had to implement the sounds by creatively using breaking wood pieces and splashing water as a sound effect. Never the less, the quality of the equipment is very important for any sound crew member. They will need to be using some sort of a microphone; professional shotgun microphones are extremely sensitive and will pick up an incredible amount of ambient sound, despite their narrow recording field.To ensure that they capture only the actors’ voice, they need to have the microphone as close as possible to them; this would want to be done by mounting the microphone onto a boom stick. Apart from the environmental sounds, shooting the movie outside has the added challenges of picking up the wind sound; however, this can be eliminated if they were to use a â€Å"wind boot†. Whatever equipment or methods they might be using to record the sound, getting the best voice recording is imperative, even though it is possible to do voiceover in post-production; the actors are not always able to recapture the intensity of the moment.This leads me into what is the next important element of the movies, â€Å"effective storytelling†. Maybe there is no absolute right way to tell a story, however, I am sure there is probably a wrong way, which will be obvious if you don’t capture the audience. I feel the trick of storytelling is not what you say, but how you will say it. How you tell the story will also be how the audience will interpret it. This is a common device that is used to sway people’s opinion or to gain sympathy for a person or event.For feature f ilms the general idea is that you have to grab the audience within the first ten minutes, although this really means that the screenplay needs to catch the reader within the first few pages or take the chance of it being rejected. A credible story has many elements that need to be woven into it, for example, the theme of the movie could be the main focus, however, other elements like the characters, plot, and conflict must be carefully selected so they are uniformed in their relationship so the theme of the movie is clear.By doing this you are able to keep the audiences attention and sitting on the edge of their seats expecting more. There are different components of the film that will keep some moviegoers interested; however, those same components might be boring to other moviegoers. So how does one develop a storyline that will keep everyone’s interest? That might be done by the simplicity of the film, by clearly and directly communicating, so that it is clear to all movieg oers. However, some moviegoers like the more complex challenge of using their intellectual minds.This is done by the author’s ability to implement dramatic or emotional structure, by achieving the maximum intellectual or dramatic impact. The author would then develop the storyline in a linear or non-linear format. The storyline would still be composed of the same elements of exposition, complication, climax, and denouement; however, it would just depend on the way they were structured in the storyline. For example, in the movie Titanic (Cameron, 1997), at the beginning of the movie, they showed an elderly Rose talking with the researchers about the gemstone necklace.However, when she starting telling the story of how she received the necklace, they flashed back decades earlier to the year the ship first set sail, this is known as â€Å"non-linear structure†. In addition, conflict is another major degree of complexity within the film. When I recently watched the movie, One Flew Over the Cuckoo’s Nest (Forman, 1975), I noticed the dramatic component of â€Å"human conflict† between Nurse Ratched and the mental patient Randall Mc Murphy. They struggled constantly throughout the movie until the very end when Randall received a frontal lobotomy.Needless to say, the conflict between Nurse Ratched and mental patient, Mc Murphy, was not the only thing that I noticed from the movie. The actor’s ability to portray the characters that they were playing really stood out to me. I noticed the roles of Miller played by Alonzo Brown, Turkle played by Scatman Crothers, Martini played by Danny DeVito, were done in an impersonator role, they all had the ability to take on the personality traits of a mentally ill patient. As was the case of â€Å"Rudy†, who was played by, Michael Jeter, in the movie Patch Adams (Shadyac, 1998), Actor MichaelJeter had to take on the characteristics and traits of a very disturbed Schizophrenia patient. He v ery successfully portrayed the behavior of someone suffering from the mental illness of schizophrenia. Schizophrenia causes affected people to exhibit odd and often highly irrational or disorganized behavior, included such symptoms as anxiety, restlessness and hallucinations. In one of the scenes, Rudy, who was a patient in the mental ward, had mentioned to â€Å"Patch† that he needed to use the restroom and then instantly, Rudy’s mental state changed, he was hallucinating that he was being under attack by squirrels.For someone who did not really suffer from this disease, by his ability as an actor that he was actually suffering from the disease, he sure convinced me. In this scenario, I feel that Michael Jeter developed his character from the â€Å"inside out approach. † He was able to fully understand every aspect of his character’s personality and develop the behavior from there. Not the case of Robin Williams’s character, Patch Adams was develo ped on the â€Å"outside in approached. † Robin Williams portrayed a â€Å"living† person; therefore he had to learn everything about this character form the source.With this approach, the actor must know everything there is know about this certain individual, his likes, dislikes, his behavior, his wants, his needs, what makes him tick, and especially his sense of humor. I am sure that this particular â€Å"interpreter† character was not very difficult for Robin Williams to get into character. He has always been very successful as a stand up comedian, therefore, when he was asked to play this character; he seemed to be right at home. When I stop to think about the real reason behind why movies are made, one can only think about the true intentions of the film industry.There are many reasons why screenwriter, directors, producers, and everyone else that are involved with the creation of the film. What stand out the most is how the film makers are able to depict s o many important issues that need to have a wide array of people’s attention. What better way for something to be brought to the attention of thousands, even millions of people’s attention, except through a film, plays, stage performances, or musicals. They are creatively brought to light through different genres, a comedy, documentary, drama, musical, or any other form of entertainment.Some are of true life stories, others are done through the creative mind of an artist. With this we get to see the lead actor, supporting actor, super hero, villains, demons, tricksters and many other characters that are brought to life through the films creator. Furthermore, it is important to understand the elements that are woven into the creation. As I bring this paper to an end, I hope that in some way you are able to understand that there are many components that are woven into the creation of a film that is extraordinarily magical.To be able to see the magical transformation with in the experience is an individual experience that one must find within them. I know for myself, I have seen and experience something new and hope that everyone else has the ability to find and encounter the same extraordinary experience.

Japanese culture Essay

1. Briefly discuss the Japanese business practices. Business traditions and practices are greatly influenced by the culture in which they function. The values of a culture help to define the underlying structure and philosophy of business. Many traditions and practices within a culture are often integrated into the country’s businesses.   Japanese culture greatly affects its business practice on all levels. It is a unique country with many distinct cultural traditions. As a result, cultural traditions tend to be uniform and community is central to daily life. Culturally, the Japanese are rather introverted in their ways, focusing on their own culture and traditions. A strong sense of community, family, and being part of a larger group and business family are central to the Japanese culture. The ritualistic traditions that are characteristic of the home environment typically spread to the social and work sphere of life. The Japanese culture maintains a very formal style of interactions. Even introducing oneself in Japan is formal in nature. Exchange of business cards is an obligatory custom at business meetings. The exchange of gifts is an accepted custom in Japan.   The Japanese bow is part of Japanese culture that expresses honor and greetings to a guest. Thus Japanese are well behaved in their business practices and try to do a lot of good stuffs which can influence the international relations. They believe in a business where trust exists. The do their level best to be recognized as nice people in the business market. 2. What is the appeal of the Japanese market for world business? The Japanese government and business leader’s marks deep changes in their market from closed to open while acknowledging its competitive nature (Shetty and Kim, 1995). They argue that all firms should understand their market and do provide the quality products and services demanded by the consumers. Large firms should offer lifetime employment, and employees may be reluctant to accept employment with foreign firms that do not. Furthermore, the firms must consider employment with a foreign company less desirable than employment with a domestic firm. It suggests that long-term relationships and mutual commitments in the market will encourage practices such as bidding and close parent company-supplier ties. â€Å"Japan appeals that the three factors to compete successfully in the world market is quality, followed by the ability to hire qualified employees and the attitudes of top corporate management.† (Shetty and Kim, 1995) Japanese focus on quality of products and services, keeping good personnel, hiring local staff, strong corporate head office with limited interference, reputation of the business, brand image, latest technology and strengthening value chain. These are some of the major deciding factors that help a firm to gain profits in the market. Besides, Japanese, have understanding of respect, they are persistent, they have perseverance and ability to develop strong global network. To increase the world business, the market should value advanced technology and innovation and should willing to try new products or technologies. Finally, establishing manufacturing and distribution facilities is a visible sign of a firm’s commitment. So the market must take care of it. But the main theme is that the market should value personal, harmonious, and long-term relationships with distributors, customers, suppliers, and employees. 3. Briefly discuss the major business trends and opportunities in Japan’s economy. Japan is the worlds second-largest and Asia’s largest economy. United States is the largest economy.   This is the only member of G8 from Asia. It is also a member of the UN Security Council on a temporary basis. In Japan the wages are highest in the world. From 1960s to1980s, there was a swift economic growth with a growth rate of 10%, 5% and 4%. The economy of Japan was in the state of turbulence in the late 1980s. The reason was falling stock and real estate prices.   By 1989 the situation turned worst. The Tokyo Stock Exchange crashed. During 1990s the country’s economic growth remained slow. The economy trend of Japan is a slightly uneven but it is continuously focusing on increasing the GDP. Japan has lot of business opportunities and it supports business activities. Eco-towns are being promoted in order to build a resource recycling-type economic society, which limits waste while encouraging recycling. Japan has developed a robust way of dealing with the pollution and completely self-sustainable industrial parks with zero emissions (JETRO). â€Å"The Kawasaki Foundation for Promotion of Industry (Kawasaki Small and Medium-Sized Business Support Centre) and KSP (Kanagawa Science Park) are providing various types of venture support, including assistance for businesses, help in establishing new enterprises, and educational research.† (JETRO)   Government is providing assistance from operations management consultation to assistance with publicity. 4.  Briefly discuss the different modes of entry to Japanese market. These are some common modes of entry in the Japanese market. A) It is possible to directly go to Japan and establish a firm. B) Local distributer and partners for the companies.   These are good way of entering to the market at the early stage of the business. c) Specialized business consultant can be hired. The market is matured. This forces the marketer to focus more on keeping the cost low and at the same time performance and features should be maintained. The quick increase in revenue is not possible in the Japanese market. Understanding of Consumer behavior is very important.   In approach ‘A’ one need to justify the stagnant revenue to the investors. After some years of experience in Japanese market, the revenue may grow with steady rate. Plan ‘B’ is a convenient way to enter the market. The reason is that here one is utilizing Japanese resources. However success largely depends on finding right distributor and partners, with good market connections, commitment on financial and operations. 5.  Ã‚  Compare and contrast the Japanese and the American commercials. The difference of American and Japanese advertisements appears to be in the degree and not in kind. The advertisement appeals of these two different countries are different. It is based on general employment of the traditional and respect of elders in Japan. Japanese appeal is based on moral values. The general usage of status is different. American advertisements have consumer based appeal. American advertisement is based on western values. The product merit appeals are higher in American advertisements as compared to the Japanese advertisements. The difference also exists in use of youthful or modernity appeals. Japanese advertisement is based on relationship model. 6.  Briefly discuss the Japanese way of product development The Japanese approach to product development emphasizes continuous technological improvement. It is also aimed at making a successful product and providing better solutions for the consumer needs. They have clear competitive vision of product development. They know what types of investments are required to maintain their market positions. Japanese manufacturers invest their resources into technology development, product development, productivity improvement and quality control and thus making the international market becomes more competitive. They focus on high-quality, high-performance products which are relatively inexpensive against those of the same level offered by European and American competitors and thus their products can be easily available to common man in the market. Japanese identify customer needs and develop new products and roadmaps for technological development on the basis of the same. They use modern technologies for keeping the cost low. They hire trained and skil led people and invest in technology and development of human resources. They emphasize on quality and minimization of the production cost.

Accounting Is an Information System That Identifies

A objectives and the roles of financial accounting â€Å"Accounting is an information system that identifies, records, and communicates the economic events of an organization to interested users. †1. The basic objective of accounting is to provide information to the interested users to enable them to make business decisions and â€Å"Financial statements are the primary means of communicating financial information to parties outside the business organization. †2. Moreover, accounting can give the essential information, especially for the â€Å"external users, is given in the basic financial statements: Profit and loss statement and Balance sheet. 3 On the other hand, accounting can give addition information to the internal user: for example the marketing managers, the supervisor of production, finance directors, and the officers of company. Now, I would like to discuss the people who are using the financial reporting. I had said this on the the above paragraph. There a re external and internal users. First, I would like to introduce the external users. Investors or those owners will be examples of external users. They need to rely on the financial accounting report to make a correct decision to buy, hold or sell stock.And other external user will be the creditors. Suppliers and bankers for examples. They use the financial report to calculate the chance of giving credit or borrowing cash. The supplies and bankers will ask some questions: â€Å"Is the enterprise earning satisfactory income? † or â€Å"Is the company profitability when compare with the competitors which are in the similar size? † or â€Å"Will the company get enough ability to pay its? †. All the question can be answered by the financial report. Therefore, the financial report gives a strong confidence to those supplies and the bankers.Furthermore, taxing authorities will be another external user. Because of the IRS(Internal Revenue Service), need to find out whe ther the companies obeys â€Å"the tax laws. Regulatory agencies, for instances the securities and Exchange Commission and the Federal Trade Commission, want to know whether the company is operating within prescribed rules. †4 Customers will be another external user. Through the financial report, Customer want to know information about the endurance of an company, especially when they want to have a long term investment with company.The Government will be another external user. Why I say so? This is because governments want to know the distribution of financial resource. Moreover governments want to know the company’s activities. Governments need addition information to handle the financial activities of company. The last but not leash external user will be the public. The companies influence the public in many different channels. For instance, companies will make a lot of economic contribution to the society. There are a lot of person who are employed be the company. Financial statements may assist the public by providing information about the trends and recent developments in the success of the company and the range of its activities â€Å"5. Another external user will be the Lenders. Lenders will want to know information that let them to find whether their loans, and the interest attaching to them, will be paid when due. At this time, I would like to introduce the internal users of accounting information are managers who plan, organize, and run a business. These include a lot of person. First, Employees want to know information about their job.The stability and profitability of their employers. This is because employees want to know about whether their employers can sustain their salaries. They are want to know information which let them to enjoy the ability of the company to provide retreat benefits and employment opportunities. Of course the manager will be another internal user. This is because manager needs to relay on the financial accou nting report to set up the policy of the company. They need to base on the report to find out the profitability. Is the profit can sustain the whole company?Through the report, the manager can change the policy of the business company in order to gain the highest profit, for example, change the supplies which are in a lower cost. The role of financial reporting is to tell those stakeholders about the financial position and the condition of the economic unit or a business company. Because of financial report provides the information, stakeholders can make decisions about future investments Financial reporting is critical in making effective stock investment decisions. When the people do not read the financial report, his or her investment will become a gambling.The financial report includes the balance sheet, income statement, cash flow statement, retaining earning statement and financial position statement. Combining all of them, will give you a clear image of the financial conditio n of the company. In order to deduce the future of the companies. I think finance market needs financial reporting. However, before my discussion, I want to introduce what is finance market first. â€Å"A financial market is a market in which people and entities can trade financia:6 source of value at low transaction costs and at prices that reflect supply and demand .As I mention before, financial reports give the financial information to all the people in the financial market, such as supplies, the lenders and shareowners. Therefore, the financial report is necessary for the financial marketing. As far as I am concerned, financial market is a fair place for trading the economic materials. Financial report will become the reference for those enterprises which ready for trading so that the enterprise can find the most suitable one for trading. Through the economic material trading.This can make the financial market more sustainable due to the cash flow through the market. At last, as I said this before: financial accounting report show all the details of the financial position of the company: The revenue and the expense. Therefore, the company can get the information about the place where the cash spend on. Thus, the company can check out whether the allocation of the resource and redistribute the resources efficiently. Take a easy example, when a company spend extra expense on their supply such as stationery last year.The company can spend less on it next year. And it is a sample but good example for the role of financial accounting to assist in efficient allocation. Reference:1. Accounting principles Weygandt Kieso Kimmel 2. http://memberfiles. freewebs. com/45/34/63343445/documents/Financial%20Accounting. pdf 3. http://dilipchandra12. hubpages. com/hub/Role-of-Accounting 4. http://www. ecampus. com/hospitality-financial-accounting-2nd/bk/9780470083604 5. http://www. ecampus. com/hospitality-financial-accounting-2nd/bk/9780470083604 6.